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// Next-Gen Marketing
Transform Customer Data into Marketing Success with FIMMICK CDP
Gain a competitive edge in the digital era with our customer data platform. We help you unlock the full potential of your first-party customer data, maximise online advertising ROI, and future-proof your digital marketing strategies.
Scale as You Grow
Deploy in 2 Weeks
Marketing-driven
What can FIMMICK CDP do for you?
Collect First-party Customer Data From All Your Marketing Channels
Unlock the full potential of your customer data and drive business growth with FIMMICK CDP. Our customer data platform seamlessly capture customer interactions, customer interest and purchase intentions, ad campaign performance, and track mobile app usage from your website, CRM, eDM, SMS, chat apps and mobile apps to provide a comprehensive view of your customers.
Stitch All Customer Interactions Together into a Complete Profile
Gain a comprehensive understanding of your customers by connecting data across every device and channel. FIMMICK CDP seamlessly stitches together customer interactions to create a single, unified profile and identify their stage in the customer journey by applying your own business rules. This real-time customer profile serves as the foundation for personalised marketing campaigns, improved customer service, and data-driven decision-making.
Make Your Customer Data Accessible to All Marketing Platforms
In today's competitive marketing landscape, it's essential to use all the data you have to your advantage. Unlock the full potential of your customer data by making it accessible to all your marketing platforms, such as Google display ads, search ads, discovery ads, Facebook ads, and Instagram ads.
Send Personalised Messages Based on Customer Intent & Behaviour
Personalising your marketing messages based on customer intent and behavior is a powerful way to improve your marketing results. FIMMICK CDP helps you segment your customers based on intent and product, covering the entire marketing funnel. This allows you to create personalized messages that are more likely to resonate with them and drive results.
Why should you choose FIMMICK CDP?
01
Your Platform. Your Data. Your Decision
You have full ownership and control over your customer data. Your data will not be shared with third parties without your permission, and you can always export it if you decide to switch to another CDP.
02
By Marketers, For Marketers
With 15 years of experience in digital marketing, we understand the challenges of marketing. FIMMICK CDP is fully equipped to help marketers effectively manage customer data, create personalised marketing campaigns, and drive business growth.
03
Gain Deeper and More Actionable Insights
FIMMICK CDP empowers you with advanced analytics and reporting capabilities, offering valuable insights into customer engagement, conversion rates, campaign performance, and overall business metrics across multiple platforms, enabling you to make informed decisions and optimize your strategies for maximum impact.
04
Integrate with CRM Systems
FIMMICK CDP seamlessly integrates with your existing CRM system, empowering you with real-time insights and analytics. Track the success of your upselling campaigns, continuously refine your strategies, and maximise your marketing impact. Gain a comprehensive understanding of your customers and drive effective upselling strategies with FIMMICK CDP.
05
Flexible & Scalable
We offer different price levels that cater to every budget. You can choose from a wide array of integration, features and functionality, ensuring you can get maximum value from the platform. Choose a plan that fits your current requirements now and scale up as your business grows over time!
06
Rapid Deployment Within Two Weeks
Our dedicated team will collaborate closely with you to ensure swift setup and launch of the platform. The timeline may vary based on the scale and complexity of your data and requirements. In many cases, we are able to have the platform up and running within two weeks.
What is a Customer Data Platform (CDP)?
Customer data platform is a software platform that collects, stores, and analyses first-party customer data from multiple sources including: CRM, point of sale (POS), mobile, transactional, website, email, etc., to provide a unified view of the customer. It allows businesses to create a single, comprehensive profile of each customer, which can be used in marketing and business decisions.
Brands Without CDP
- Data is fragmented across multiple sources and teams
- Marketing performance optimised within channels, not holistically
- Require custom tool integrations and data exports
- Insights are limited to data in individual systems
- Need to trigger communications at various stages manually
- Limited ability to personalise for customers
- Detect churn reactively after customers disengage
- Data governance is complex and dispersed
- Limited visibility into full customer behaviours and preferences
Brands With CDP
- Have a single source of truth for customer data
- Can improve marketing performance by testing and optimising across channels
- Can improve operational efficiencies through data consolidation
- Can gain actionable insights from all customer data
- Can automated customer journeys across the lifecycle
- Can personalise at scale based on customer profiles
- Can reduce churn through proactive interventions
- Can govern data more securely and compliantly
- Can form deeper 1:1 relationships through a complete understanding
Frequently Asked Questions (FAQs)
Q: What is a customer data platform (CDP)?
A: A customer data platform is a software platform that collects, stores, and analyses customer data from multiple sources to provide a unified view of the customer. It allows businesses to create a single, comprehensive profile of each customer, which can be used to inform marketing and business decisions.
Q: How can FIMMICK CDP help my marketing efforts?
A: FIMMICK CDP can help your marketing efforts by providing a complete view of your customers, including their behavior, preferences, and interactions with your brand. This information can be used to create highly targeted marketing campaigns, personalise customer experiences, and improve overall marketing performance.
Q: What types of customer data can FIMMICK CDP collect and analyse?
A: FIMMICK CDP can collect and analyse a wide range of customer data, including demographic information, behavioural data, transactional data, social media data, and more. The specific data types will depend on your business and the sources from which you collect data.
Q: How does FIMMICK CDP integrate with other marketing technologies?
A: FIMMICK CDP can integrate with a wide range of marketing technologies, including CRM systems, marketing automation platforms, advertising platforms, content management systems, and more. This allows businesses to create a seamless, integrated marketing ecosystem that leverages customer data to drive better outcomes.
Q: How long does it take to deploy FIMMICK CDP?
A: The implementation time for FIMMICK CDP will depend on various factors, such as the complexity of your business, the number of data sources, and the level of customization required. In many cases, we are able to have the platform up and running within two weeks.
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