
2023 年 Digital Marketing 趨勢特輯︰Customer Data Strategy
隨著廣告平台能夠收集的數據持續減少,網上廣告表現大不如前。其實顧客數據的產生和價值並沒有減少。你是否懂得利用 customer data strategy,突破重圍成為大贏家?
Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.
411 University St, Seattle, USA
+1 -800-456-478-23
Data sits at the core of our customer relationship management (CRM) services. With our dynamic CRM & loyalty programmes, we help you acquire new customers, retain existing customers, reactivate lapsed customers and stimulate higher spending for each visit.
Fimmick CRM is an award-winning customer relationship management agency in Hong Kong. Our comprehensive services include CRM & loyalty programmes consulting and setup, customer journey design, data capture & data analytics, mobile apps and more. All these can be integrated with social media marketing, programmatic ads, chatbot integration, marketing automation, online-to-offline (O2O) solutions and more to offer maximum return on your CRM strategies.
Have a project in mind? Contact us now!
We offer a range of CRM consultancy services to help you get the most out of your CRM programme. From CRM strategy design, CRM programme selection, CRM implementation, to user exerience (UX) and user interface (UI) design, we help you evaluate your current programme to improve customer loyalty, retention and satisfaction.
We combine data science and creativity to deliver CRM campaigns tailored for your customers, such as launching marketing campaigns to capture customer data, developing CRM technology to store membership data, and designing customer journey plan that boost customer retention. We strive to help you gain and retain customers more effectively.
Data is the key to knowledge and insight. Through data analysis, we identify hidden patterns and customer characteristics to identify their needs and wants. Our data cleansing, data management and data analytics services help you generate customer insights, segment audience, create personas and customer journeys to determine the optimum CRM strategy that will make your business thrive.
Our customer relationship management team can help you create better marketing campaigns and improve your marketing activities through social CRM campaigns, micro-targeted online advertisement campaigns, marketing automation, chatbot integration, personalised content, online-to-offline (O2O) programmes.
From CRM to digital marketing, our integrated approach follows your customers dynamically across multiple channels and touch points to help your company achieve success.
We take the guesswork out of marketing. Our strategies are based on insights generated from data, resulting in effective and reliable programmes and campaigns.
We are more than a digital marketing agency; we are a creative thinking company. We excel at producing exciting and ground-breaking campaigns for our clients.
Our award-winning team of experts work closely with you and your team to fully understand your goals and to ensure your marketing strategy is aligned with them.
隨著廣告平台能夠收集的數據持續減少,網上廣告表現大不如前。其實顧客數據的產生和價值並沒有減少。你是否懂得利用 customer data strategy,突破重圍成為大贏家?
PII 與 non-PII。它們是什麼?與個人資料有什麼關係?哪一些資料可以安全地收集,哪一些資料應該盡可能避免?
最近有專家指品牌應該放下「BOFU」把目光轉到「 TOFU」上。這裡指的「BOFU」和「TOFU」當然不是「抱負」和「豆腐」。今天就讓我們一起認識這些行內術語的意思!