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Corporate Training

// Training

Future-Ready
Innovation & MarTech
Corporate Training

Elevate your organisation’s digital capabilities through our comprehensive training solutions. Our programs deliver expertise in advanced digital strategy, MarTech implementation, and AI-driven optimisation, equipping your professional teams with industry-leading skills needed in today’s dynamic business environment. Transform market challenges into growth opportunities with practical, results-driven training designed for forward-thinking professionals and organisations.
Enquire Now

Training Areas

From digital marketing foundations to advanced strategic martech methodologies, we transform industry expertise into market-leading competencies.

Data Analysis

Content Marketing

Social Media Marketing

Performance Marketing

Influencer Marketing

Performance Marketing

Influencer Marketing

Training Course Outlines

The content and duration of trainings can be tailored to meet your specific requirements. Please contact us to discuss customisation options that will ensure the most relevant and impactful learning experience for your team.

  • Below outlines serve as reference frameworks

Google Analytics (GA4)

Duration: 4 Hours

  1. Key differences between Universal Analytics and GA4
  2. GA4’s new data model: events and parameters
  3. Setting up a GA4 property
  4. Exploring the GA4 dashboard
  5. Understanding reports and real-time data
  1. Event tracking basics: automatic, enhanced, and custom events
  2. Defining and setting up conversions in GA4
  3. Tracking different types of goals
  1. Creating and managing audiences in GA4
  2. Analyzing user engagement and retention
  3. Understanding user journeys and interactions
  1. Overview of standard reports in GA4
  2. Creating actionable custom reports with Explorations
  3. Data visualisation techniques for impactful presentations
  1. Setting up campaign tracking in GA4
  2. Analysing campaign performance across channels
  3. Integrating GA4 with other marketing platforms (e.g., Google Ads)

Google Ads Fundamentals & Optimisation

Duration: 4 Hours

  1. Digital advertising landscape and Google Ads in the marketing mix
  2. Types of Google Ads campaigns
  3. The Google Ads auction and Quality Score basics
  4. Setting realistic campaign goals
  5. Basic account structure and targeting options
  1. Keyword match types and research techniques
  2. Creating effective ad groups
  3. Introduction to negative keywords
  1. Components of a Google search ad
  2. Writing engaging headlines and descriptions
  3. Overview of common ad extensions
  1. Setting initial bids and budgets
  2. Introduction to automated bidding
  3. Basic budget allocation strategies
  4. Key metrics to monitor in Google Ads
  5. Setting up basic conversion tracking
  6. Introduction to Google Ads reporting
  1. Analysing campaign performance and identifying improvement areas
  2. Strategies for optimising underperforming campaigns

Meta Ads Setup & Optimisation

Duration: 4 Hours

  1. Overview of Meta’s advertising platforms
  2. Ad account structure and Business Manager basics
  3. Campaign objectives and their applications
  4. Meta Pixel implementation overview
  1. Core Audiences, Custom Audiences, and Lookalike Audiences
  2. Key ad formats across Meta platforms
  3. Creative best practices for top-performing ads
  4. Retargeting strategies using Custom Audiences
  1. Campaign structure best practices
  2. Bidding strategies and budget allocation
  3. Basic A/B testing methodologies
  4. Key performance metrics and optimisation techniques
  1. Conversion tracking essentials
  2. Attribution basics
  3. Creating and interpreting reports
  1. Custom Conversions: setup and optimisation
  2. Dynamic Ads and Catalog setup
  3. Automated Rules and bid strategies
  4. Cross-platform advertising strategies

Meta & Google Ads Tracking

Duration: 4 Hours

  1. Importance of tracking in digital advertising
  2. Overview of Meta and Google tracking ecosystems
  3. Privacy considerations and regulations
  1. Meta Pixel setup and implementation
  2. Standard events and custom conversions
  3. Basic pixel troubleshooting
  1. Introduction to Google Tag Manager
  2. Setting up Google Analytics 4 (GA4)
  3. Implementing basic tags and triggers
  1. Meta conversion events and custom conversions
  2. Google Ads conversion tracking
  3. Cross-platform conversion tracking considerations
  1. Understanding attribution models in Meta and Google
  2. Attribution window settings
  3. Comparing attribution data across platforms
  1. Key metrics for tracking success on both platforms
  2. Creating basic reports in Meta Ads Manager
  3. Essential reports in Google Analytics and Google Ads
  4. Interpreting cross-platform performance data

Your customised Training Course

Duration: Subject to Your Requirements

Programmatic Ad Placing

Duration: 5 Hours

  1. Importance of tracking in digital advertising
  2. Overview of Meta and Google tracking ecosystems
  3. Privacy considerations and regulations
  1. Real-time bidding (RTB) explained
  2. Programmatic direct and private marketplace deals
  3. The role of demand-side platforms (DSPs) and supply-side platforms (SSPs)
  1. Types of data used in programmatic advertising
  2. Audience segmentation and targeting strategies
  3. Contextual targeting in an opt-out of cookie world
  1. Display ads, video ads, native ads
  2. Mobile and in-app advertising
  3. Emerging formats (audio, CTV, DOOH)
  1. Setting campaign objectives and KPIs
  2. Choosing the right DSP for your needs
  3. Budget allocation and bid strategies
  1. Dynamic creative optimisation (DCO)
  2. A/B testing in programmatic campaigns
  3. Creative best practices for different ad formats
  1. Key metrics for programmatic campaigns
  2. Attribution models in programmatic advertising

Professional SEO Strategy & Implementation

Duration: 4 Hours

  1. Fundamentals of SEO in digital marketing
  2. Impact of search algorithms on visibility
  1. Strategic keyword research and implementation
  2. Content structure optimisation and metadata enhancement
  3. Development of SEO-optimised content
  1. Website architecture and search engine crawlability
  2. Mobile responsiveness and page performance optimisation
  3. Critical technical components (XML sitemaps, robots.txt)
  1. Development of high-quality backlink profiles
  2. Integration of social media platforms in SEO strategy
  3. Implementation of local SEO techniques
  1. Utilization of professional SEO tools
  2. Application of web analytics for SEO performance evaluation
  1. Conducting thorough competitor research
  2. Identifying and capitalising on competitor weaknesses
  3. Developing unique SEO positioning
  1. Conducting comprehensive SEO audits
  2. Formulation of strategic SEO improvement plans

Personal Branding Building & Social Media Influence for Brand Influencers

Duration: 6 Hours

  1. Defining persona in the context of personal branding
  2. Importance of persona for brand influencers
  1. Identifying your niche and unique selling proposition (USP)
  2. Creating a consistent brand image and messaging
  3. Formulating a content strategy that aligns with your persona and brand offerings
  1. How to access and interpret Instagram Insights
  2. Understanding your audience demographics and interests
  3. Using insights to tailor content and improve engagement
  1. Planning and scheduling content for both personal and promotional posts
  2. Aligning content with your persona and maintaining a cohesive brand image
  3. Strategies for keeping your personal life and promotional posts aligned with your persona and tips to create a content calendar
  4. Strategies for seamlessly integrating brand messages into your lifestyle content
  1. Designing video content to enhance your industry presence
  2. Mastering essential techniques for creating impactful videos
  3. Utilizing mobile tools for efficient, high-quality video creation
  4. Applying post-production techniques for brand-aligned videos
  1. In-depth analysis of influencers who have built strong personas and achieved high engagement on social media
  2. Discussion of their persona strategies, brand image, and messaging
  3. Discussion on how to apply their strategies to your own social media presence

Training Course Outlines

The content and duration of trainings can be tailored to meet your specific requirements.

Your customised Training coURSE

Duration: Subject to Your Requirements

Contact us to discuss customisation options that will ensure the most relevant and impactful learning experience for your team.

  • Below outlines serve as reference frameworks

Google Analytics (GA4) Training

Duration: 4 Hours

  1. Key differences between Universal Analytics and GA4
  2. GA4’s new data model: events and parameters
  3. Setting up a GA4 property
  4. Exploring the GA4 dashboard
  5. Understanding reports and real-time data
  1. Event tracking basics: automatic, enhanced, and custom events
  2. Defining and setting up conversions in GA4
  3. Tracking different types of goals
  1. Creating and managing audiences in GA4
  2. Analyzing user engagement and retention
  3. Understanding user journeys and interactions
  1. Overview of standard reports in GA4
  2. Creating actionable custom reports with Explorations
  3. Data visualization techniques for impactful presentations
  1. Setting up campaign tracking in GA4
  2. Analyzing campaign performance across channels
  3. Integrating GA4 with other marketing platforms (e.g., Google Ads)
  1. Addressing participant questions
  2. Recap of key takeaways
  3. Developing an action plan to implement GA4 insights

Google Ads Fundamental and Optimisation Training

Duration: 4 Hours

  1. Digital advertising landscape and Google Ads in the marketing mix
  2. Types of Google Ads campaigns
  3. The Google Ads auction and Quality Score basics
  4. Setting realistic campaign goals
  5. Basic account structure and targeting options
  1. Keyword match types and research techniques
  2. Creating effective ad groups
  3. Introduction to negative keywords
  1. Components of a Google search ad
  2. Writing engaging headlines and descriptions
  3. Overview of common ad extensions
  1. Setting initial bids and budgets
  2. Introduction to automated bidding
  3. Basic budget allocation strategies
  4. Key metrics to monitor in Google Ads
  5. Setting up basic conversion tracking
  6. Introduction to Google Ads reporting
  1. Analyzing campaign performance and identifying improvement areas
  2. Strategies for optimizing underperforming campaigns
  1. Addressing participant questions
  2. Recap of key takeaways

Meta Ads Setup & Optimisation Training

Duration: 4 Hours

  1. Overview of Meta’s advertising platforms
  2. Ad account structure and Business Manager basics
  3. Campaign objectives and their applications
  4. Meta Pixel implementation overview
  1. Core Audiences, Custom Audiences, and Lookalike Audiences
  2. Key ad formats across Meta platforms
  3. Creative best practices for top-performing ads
  4. Retargeting strategies using Custom Audiences
  1. Campaign structure best practices
  2. Bidding strategies and budget allocation
  3. Basic A/B testing methodologies
  4. Key performance metrics and optimization techniques
  1. Conversion tracking essentials
  2. Attribution basics
  3. Creating and interpreting reports
  1. Custom Conversions: setup and optimization
  2. Dynamic Ads and Catalog setup
  3. Automated Rules and bid strategies
  4. Cross-platform advertising strategies
  1. Addressing participant questions
  2. Recap of key takeaways

Meta & Google Ads Tracking Training

Duration: 4 Hours

  1. Importance of tracking in digital advertising
  2. Overview of Meta and Google tracking ecosystems
  3. Privacy considerations and regulations
  1. Meta Pixel setup and implementation
  2. Standard events and custom conversions
  3. Basic pixel troubleshooting
  1. Introduction to Google Tag Manager
  2. Setting up Google Analytics 4 (GA4)
  3. Implementing basic tags and triggers
  1. Meta conversion events and custom conversions
  2. Google Ads conversion tracking
  3. Cross-platform conversion tracking considerations
  1. Understanding attribution models in Meta and Google
  2. Attribution window settings
  3. Comparing attribution data across platforms
  1. Key metrics for tracking success on both platforms
  2. Creating basic reports in Meta Ads Manager
  3. Essential reports in Google Analytics and Google Ads
  4. Interpreting cross-platform performance data
  1. Addressing participant questions
  2. Recap of key takeaways

Programmatic Ad Placing Training

Duration: 5 Hours

  1. Importance of tracking in digital advertising
  2. Overview of Meta and Google tracking ecosystems
  3. Privacy considerations and regulations
  1. Real-time bidding (RTB) explained
  2. Programmatic direct and private marketplace deals
  3. The role of demand-side platforms (DSPs) and supply-side platforms (SSPs)
  1. Types of data used in programmatic advertising
  2. Audience segmentation and targeting strategies
  3. Contextual targeting in a cookie-less world
  1. Display ads, video ads, native ads
  2. Mobile and in-app advertising
  3. Emerging formats (audio, CTV, DOOH)
  1. Setting campaign objectives and KPIs
  2. Choosing the right DSP for your needs
  3. Budget allocation and bid strategies
  1. Dynamic creative optimization (DCO)
  2. A/B testing in programmatic campaigns
  3. Creative best practices for different ad formats
  1. Key metrics for programmatic campaigns
  2. Attribution models in programmatic advertising
  1. Addressing participant questions
  2. Recap of key takeaways

Professional SEO Strategy & Implementation

Duration: 4 Hours

  1. Fundamentals of SEO in digital marketing
  2. Impact of search algorithms on visibility
  1. Strategic keyword research and implementation
  2. Content structure optimization and metadata enhancement
  3. Development of SEO-optimized content
  1. Website architecture and search engine crawlability
  2. Mobile responsiveness and page performance optimization
  3. Critical technical components (XML sitemaps, robots.txt)
  1. Development of high-quality backlink profiles
  2. Integration of social media platforms in SEO strategy
  3. Implementation of local SEO techniques
  1. Utilization of professional SEO tools
  2. Application of web analytics for SEO performance evaluation
  1. Conducting thorough competitor research
  2. Identifying and capitalizing on competitor weaknesses
  3. Developing unique SEO positioning
  1. Conducting comprehensive SEO audits
  2. Formulation of strategic SEO improvement plans
  1. Addressing participant questions
  2. Recap of key takeaways

Personal Branding Building and Social Media Influence for Brand Influencers

Duration: 6 Hours

  1. Defining persona in the context of personal branding
  2. Importance of persona for brand influencers
  1. Identifying your niche and unique selling proposition (USP)
  2. Creating a consistent brand image and messaging
  3. Formulating a content strategy that aligns with your persona and brand offerings
  1. How to access and interpret Instagram Insights
  2. Understanding your audience demographics and interests
  3. Using insights to tailor content and improve engagement
  1. Planning and scheduling content for both personal and promotional posts
  2. Aligning content with your persona and maintaining a cohesive brand image
  3. Strategies for keeping your personal life and promotional posts aligned with your persona and tips to create a content calendar
  4. Strategies for seamlessly integrating brand messages into your lifestyle content
  1. Designing video content to enhance your industry presence
  2. Mastering essential techniques for creating impactful videos
  3. Utilizing mobile tools for efficient, high-quality video creation
  4. Applying post-production techniques for brand-aligned videos
  1. In-depth analysis of influencers who have built strong personas and achieved high engagement on social media
  2. Discussion of their persona strategies, brand image, and messaging
  3. Discussion on how to apply their strategies to your own social media presence
  1. Addressing participant questions
  2. Recap of key takeaways
Transform your digital marketing capabilities

Drive Business for Digital Growth

Customise Your Course Now

How We Help

Every tailored program features real case studies and personalised content aligned with your business objectives.

Using AI-powered platforms for effective data-driven strategies, we empower businesses to…

• Expand market reach strategically
• Scale operations seamlessly
• Establish compelling digital presence
• Generate sustainable revenue

Leveraging expertise from our global team of 100+ digital specialists, we enable businesses to…

• Master digital technologies
• Maximise operational efficiency
• Optimise business processes
• Build sustainable capabilities

With proven success across Greater China, ASEAN, and Europe, we equip businesses to…

• Navigate digital transformation trends
• Leverage emerging technologies
• Establish market leadership
• Implement scalable solutions

Delivering comprehensive learning programs backed by industry expertise, we transform businesses to…  

• Master cutting-edge methodologies
• Accelerate digital transformation
• Drive organizational change
• Achieve sustainable results

Who We Help

Trusted across industries, we transform deep marketing expertise into actionable growth strategies.

Governmental Institutions

NGO

Utilities

Retail

Finance & Insurance

Tourism & Hospitality

Beauty & Wellness

Healthcare & Medicine

F&B

E-commerce

…and more

Lead Instructor

Our team of experienced instructors combine strategic insights with practical implementation, leading programs that deliver immediate business impact.

FIMMICK Training Instructor Willy Lai

Willy Lai

Co-Founder & CEO

  • MarTech, AI and data analytics expert with 17+ years experience
  • Guest lecturer at the Hong Kong Polytechnic University since 2015
  • External Member for the Programme Revalidation Panel of the Advanced Diploma in Marketing Programme, HKUSPACE
  • Rich experience in conducting workshops and training professionals for diverse industries, government institutions, and NGOs

Training Methodology

Step 1 Analyze & Strategize

Identify business needs and positioning, skill gaps and development opportunities

Step 2 SOLUTION DESIGN

Develop ROI-driven training roadmap and design scalable implementation framework

Step 3 Deliver & Evaluate

Execute innovative, practical, results-driven training and ensure the learning outcomes are relevant

Corporate Training Enquiry Form

Before further discussing the training details with you, please kindly fill out the form and share your initial training ideas so that we can better understand your needs.