Ecommerce : 不可思议的 ROPO Effect

随著网上购物越来越盛行，网上商店亦越开越多，但是有些拥有实体店的品牌始终对开网店有些保留。除了担心操作上的问题，marketers 还担心顾客转到网店购物后会买少一些，或与实体店抢客。其实开设网店反而可能提升实体店的销售额，关键就在于「 ROPO Effect 」！

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