L’Occitane Redefined Conversational Commerce with WhatsApp Business API
L’Occitane is taking the lead to leverage WhatsApp Business, one of the most powerful customer engagement channels in the market today, to launch an offer more than a free sample.
With this go-to messaging app that has over 5.8 million users in Hong Kong, the brand designed messages to fit into their customer experience, from sample registration, unique redemption link, redemption reminder to special offers.
All of these personalised messages have engaged with customers at various touch points. The campaign effectively promoted the products and enticed more new customers to make direct connections with the brand.