User Generated Content Campaign - Etude House

Etude House Called for “PinKOL” as Brand Ambassadors


Instead of celebrity endorsement, Etude House created its first brand ambassador programme. To encourage participation, the “PinKOL Challenge” is featured on multi-channels and thus gained maximum participation.

Apart from in-store displays, the brand dedicated Google Display Network (GDN) and their total 221k followers’ social media accounts to promote the programme. Along with a KOL YouTube video that has generated 276k views, the distributed online presence spread awareness, boosted traffic to the campaign site and attracted high quality applicants within the 3-week application period.

Service Scope

Etude House KOL User Generated Content Campaign