Etude House Called for “PinKOL” as Brand Ambassadors
Instead of celebrity endorsement, Etude House created its first brand ambassador programme. To encourage participation, the “PinKOL Challenge” is featured on multi-channels and thus gained maximum participation.
Apart from in-store displays, the brand dedicated Google Display Network (GDN) and their total 221k followers’ social media accounts to promote the programme. Along with a KOL YouTube video that has generated 276k views, the distributed online presence spread awareness, boosted traffic to the campaign site and attracted high quality applicants within the 3-week application period.