Wellcome freshened up the marketing approach for its latest redemption programme with creative recipe videos

To raise public awareness of the programme, the supermarket chain leveraged on the power of digital marketing and was supported with full video marketing services, from video production, A/B testing on 9:16 video creatives, video distribution across online platforms, to mobile optimisation for videos.

Together with offline point of sale materials (POSM), the encompassing marketing strategy managed to reach different audience and lower the cost per thousand impressions (CPM).