Social CRM Campaigns - Mannings

Launch of Marketing Platform

Developed a marketing platform that utilised big data to accurately segment customer by their interests and drive them to Mannings stores.

Automated Social Media Advertisements

Automatically curate Manning’s offers and deliver customised ads to the right customers with automated social media advertisements.

Comprehensive Customer Touchpoints

Expanded Manning’s extensive customer touchpoints with innovative initiatives such as Facebook Chatbots and WhatsApp stickers.

Challenges

Mannings is Hong Kong’s largest health and beauty products chain store. However, when it comes to marketing, Mannings’ strengths can also be its weaknesses. How can Mannings cater to each and every individual customer’s wants and needs without overwhelming its operations?

Solution

    • Developed a marketing platform with member database & social data
    • Accurately identified every individual’s customer’s interests
    • Automatically paired the right products with the right customers 
    • Delivered personalised offers to members via targeted advertisements on social media 
    • Facilitated customer sign up and coupon redemption 
    • Drove customers to Mannings stores with social CRM campaigns
    • Expanded customer touchpoints with innovative initiatives such as Facebook Chatbots and Whatsapp Stickers

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