Watsons Water is one of the most recognised bottled distilled water brand in Hong Kong. To influence consumers’ price-sensitive consumption behaviour, we helped Watsons Water run a loyalty program with the launch of a mobile app. With a broad campaign focusing on app user acquisition, activation and retention, we monitored the app and campaigns constantly and provide reports to Watsons Water.
- Competition from lower-priced competitions
- Consumers’ highly price-sensitive purchase consumption to homogeneous products
- A lack of a direct interaction channel with digital-savvy end consumers
- Developed a mobile app that handles everything from registration, QR code scan and gift redemption
- Employed technologies for different mobile app gamifications to engage and retain members
- Linked the app to customers’ social accounts to drive engagement across different platforms
- Collected and analysed data on app users’ behaviour to draw valuable insights