Influencer & KOL Campaign - 3M

Drive B2C marketing campaign success by finding perfect influencer fit


3M’s latest branded video has gone viral among the young people. Inspired by social short video app Tik Tok, the brand invited young influencers to mimic the trendy finger-tutting dance video to create an online buzz.Together with the promotion channels focusing on Instagram and YouTube, which are mostly used by the early 20s, the brand was able to raise the awareness of its product.

Service Scope

3M Influencer KOL Campaign