FMCG brands like Wyeth sell their products through retailers, so they lacked the data needed to understand their customers’ needs and wants. Traditional approaches to data collection such as invoice submission and codes on packs are expensive and inefficient. What can Wyeth do?
- Partner with Mannings and launched industry’s first reward programme of its kind
- Customers could earn points by purchasing selected products
- Discover key insights from customer data to retarget and engage customers with personalized content and rewards