CRM Programme - Wyeth

First-in-industry to Partner with Mannings

In cooperation with Mannings, we helped Wyeth Nutrition launch its Reward Program of Love to reward their loyal customers.

Online-to-offline (O2O) Conversions

Drove traffic and sales in physical store with social targeting, programmatic and retargeting advertisements.

Make Use of Influencers and Other Touchpoints

Contact customers through multiple touch points such as influencers, social media, banner ads, in-store POP and Facebook Messenger Chatbots.


FMCG brands like Wyeth sell their products through retailers, so they lacked the data needed to understand their customers’ needs and wants. Traditional approaches to data collection such as invoice submission and codes on packs are expensive and inefficient. What can Wyeth do? 


    • Partner with Mannings and launched industry’s first reward programme of its kind
    • Customers could earn points by purchasing selected products 
    • Discover key insights from customer data to retarget and engage customers with personalized content and rewards