Challenges

Video is an engaging instrument and a great way to capture customers’ attention. However, simply posting traditional video ads on social media will lead to poor performances, because content distribution is affected by technical issues like algorithms and differences in user behaviour and expectations. So what can Panasonic do to engage its customers?

Solution

• • Designed an engaging video with social media in mind
  • Liaised with famous talents to catch customers’ attention
  • Utilized challenges faced by target customer as main story plot
  • Adopted into multiple versions for cross channel publication
  • Introduced product as solution to an tricky problem