Online Ad：iOS 14 私隱政策更新，Marketers 要注意的是？

近年用戶私隱越來越受到重視，從去年開始 Apple 也為其 iOS 14 私隱政策作出更新，預料僅有一成用戶會同意讓 app 追蹤數據，讓我們一起了解 iOS 14 私隱政策將對網上廣告有什麼影響！

預計閱讀時間︰5 分鐘

近年用戶私隱越來越受到重視，從去年開始 Apple 也為其 iOS 14 私隱政策作出更新，要求 app 需要徵求用戶同意，才可以讓應用程式追蹤用戶的線上行為及與第三方分享數據。這次私隱政策的更新預料僅有一成用戶會同意讓 app 追蹤數據，意味著用於投放廣告的大量用戶數據將受到影響、限制及延誤。

雖然目前仍無法準確預計 iOS 14 私隱政策對網上廣告成效的實際影響，但建議 marketers 盡早了解相關影響，並制定應對策略。讓我們一起了解 iOS 14 私隱政策將對網上廣告有什麼影響！

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