Market Insights︰三大吸引 50+ 顧客的營銷秘訣

50 歲以上人士是品牌不容忽視的市場，可是 marketers 總是無法吸引這些顧客。這都與 marketers 對目標顧客認識不足有關。讓我們分享 3 個吸引 50+ 顧客的小貼士，希望能幫助大家找到理想顧客！

預計閱讀時間︰5 分鐘

香港 50 歲以上人口佔 43% ，是品牌不容忽視的市場。我們經常用「銀髮族」、「黃金世代」、「樂齡人士」、「young-old」、「50+」等字眼形容這市場，可是面對這些年長顧客，marketers 總有些無處入手的感覺。顧客對廣告的反應不是意外地冷淡，就是把注意力放在意想不到的地方。其實這都與 marketers 對目標顧客認識不足有關。讓我們分享 3 個吸引 50+ 顧客的小貼士，希望能幫助大家進入這大潛力市場！

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