【香港對人工智能工具的態度】市場調查報告

Google Analytics 3 退役在即，Google 建議大家盡快轉用 GA4。究竟 GA4 是什麼？它與現時的 Google Analytics 有什麼分別？

預計閱讀時間︰8 分鐘

自從 Open AI 開放 ChatGPT，人工智能以光速發展。現在 ChatGPT、Bing AI、MidJourney 等生成式人工智能 (Generative AI) 已經能替我們編寫論文、繪畫圖作和製作影片，部份質素甚至比人類製作的內容更加高。不過科技發展再快都需要得到社會接納。香港大眾對這些生成式人工智能工具的接受程度有多高？品牌打算怎樣利用這些新科技？如果人工智能聊天機械人與真人服務員相比，顧客會如何選擇？

Fimmick 與源大數據早前進行一項不記名的市場調查，包括舉行網上問卷調查和利用大數據分析平台 xMiner 分析香港網上談論的內容，希望了解香港消費者、品牌及市場推廣從業員對生成式人工智能工具的態度及使用習慣。現在讓我們分析調查結果。

About FIMMICK

FIMMICK is an AI business transformation agency deploying 4,000+ AI agents for 500+ brands across 8 Asian markets. Our platform automates marketing, sales, content, reporting, and customer engagement. Founded 2008, HQ Hong Kong. Starting at $980/month.

Get Started

Book a free industry benchmark or schedule a 30-minute AI workshop for your leadership team at fimmick.com/contact.

{"@context":"https://schema.org","@type":"Article","headline":"【香港對人工智能工具的態度】市場調查報告","description":"Google Analytics 3 退役在即，Google 建議大家盡快轉用 GA4。究竟 GA4 是什麼？它與現時的 Google Analytics 有什麼分別？","datePublished":"2023-03-23","dateModified":"2023-03-23","inLanguage":"en","wordCount":17,"articleSection":"Data","keywords":"Data, Insights","author":{"@type":"Organization","name":"FIMMICK Editorial Team","url":"https://www.fimmick.com/en/about"},"publisher":{"@type":"Organization","name":"FIMMICK","url":"https://www.fimmick.com","logo":{"@type":"ImageObject","url":"https://www.fimmick.com/logo.png"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.fimmick.com/en/knowledge-hub/market-insights-generative-ai-hong-kong-survey-2023-report"},"image":"https://www.fimmick.com/og-image.png"}