Instagram︰ Instagram Story Ads 成功秘诀

Facebook 的 Chief Product Officer Chris Cox 最近表示 Story 格式明年可望取代 News Feed 成为用户分享内容的主要渠道，可见 Story 是何等重要。那么，怎样的 Story Ads 才能在 Instagram 有好表现？

预计阅读时间︰2 分钟

内容大纲

第一秒最重要

节奏要快

网页要 Mobile Friendly

第一秒最重要

Instagrammers 习惯快速跳过 Stories，因此捕捉他们注意力的时间极为短暂。Story Ads 第一秒的设计非常重要，除了必须瞬间捕捉眼球，还要尽快介绍品牌及产品。Facebook 调查显示能够做到以上两点的广告表现比较好。

节奏要快

人的眼睛会本能地追踪移动物件，因此表现优秀的 Instagram Story Ads 大多节奏快速。Marketers 可利用这个特点，在快速显示产品相片或影片，勾起顾客的兴趣，吸引他们进一步了解你的品牌。

网页要 Mobile Friendly

顾客在手机按入 Instagram Story Ad，如果被连结到桌面版网页的话，将会是一个很差的用户体验。因此，Marketers 适宜建立 Instagram 专用 landing page 或 Canvas，以确保顾客有良好体验。

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