Instagram：Instagram Live 有什麼功能？適合品牌用嗎？

Instagram Live 能結合影片串流、社交平台、即時通訊等功能，成為了品牌與顧客互動的一項重要工具。讓我們一起認識 Instagram Live 是什麼！

預計閱讀時間︰5 分鐘

疫情之下顧客留在家裡的時間增加。Instagram Live 能結合影片串流、社交平台、即時通訊等功能，就成為了品牌與顧客互動的一項重要工具。有軟件公司 Livestream.com 和媒體 New York Magazine 共同進行的一項調查發現，超過 80% 觀眾偏好觀看直播多於閱讀文章或社交平台上的貼文，反映現時顧客喜好的轉變。讓我們一起了解 Instagram 直播的好處，品牌又可以怎樣借助直播來創造可觀的效益！

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