Google：用 YouTube Video Ad Sequencing 可吸引顧客？

影片是最容易吸引消費者注意的廣告方式，品牌可以怎樣用 Google 的 YouTube sequential ads，製作讓顧客記住的 YouTube 廣告？

預計閱讀時間︰5 分鐘

影片是最容易吸引消費者注意的廣告方式，Google 在 YouTube 有一個名為 video ad sequencing（中文：YouTube 影片廣告序列）的功能，讓品牌可以制定一連串廣告的播放順序，以分段敘事手法來傳遞廣告訊息。根據其官方統計數字，以 video ad sequencing 形式展示廣告，比起一個獨立的 30 秒 YouTube 廣告，可以增加高達 74% 的 ad recall（廣告印象），在消費者心中留下更深的印象。品牌可以怎樣用 sequential ads，製作讓顧客記住的 YouTube 廣告？

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