Google：FLoC 是什麼？對網上廣告有什麼影響？

去年 Google 宣佈將會不再支援第三方 Cookie，承諾不會再追蹤用戶資訊。而為了平衡私隱與廣告利益， Google 研發了新技術 FLoC。讓我們一起了解什麼是 FLoC 技術！

預計閱讀時間︰5 分鐘

用戶網上私隱越來越受關注重視。去年 Google 承諾即將不再追蹤用戶資訊，再不支援第三方 Cookie。為了平衡私隱與廣告利益， Google 研發了新技術 FLoC，作為第三方 Cookie 的替代方案。目前 Chrome 全球市佔率約 63%，儘管目前 Google FloC 新技術仍然存有很多未知數，建議 marketers 及品牌可以盡早認識 FLoC，以應對日後網上廣告的轉變。讓我們一起了解 FLoC 是什麼！

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