Facebook：Sequential Ads 可提升 Facebook 廣告表現

Facebook 發現用戶在觀看排序廣告後，比起非排序式廣告，到訪目標 landing page 的人數可增加高達 87%。品牌可以怎樣運用排序廣告，提升 Facebook 廣告表現？

預計閱讀時間︰5 分鐘

與傳統廣告不同，Facebook 廣告格式多變而靈活，並設有完善的廣告系統，幫助廣告發揮最佳的廣告效益。 Sequential ads（中文：排序廣告）是一種廣告投放策略，透過一系列廣告傳遞一個完整的品牌故事，可提升廣告的表現。Facebook 曾為其 sequential ads 進行研究，發現用戶在觀看排序廣告後，比起非排序式廣告，到訪目標 landing page 的人數可增加高達 87%。品牌可以怎樣運用排序廣告，提升 Facebook 廣告表現？

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