Facebook：Facebook Groups 是什麼？怎樣推廣品牌？

近年 Facebook Page 貼文的 organic reach 跌至 5.1%，讓越來越多品牌把觸及率更高的 Facebook Groups 加到營銷策略內。今天讓我們一起認識 Facebook Groups 營銷是什麼！

預計閱讀時間︰5 分鐘

近年 Facebook Page 貼文的 organic reach（自然觸及率）跌至 5.1%，相反 Facebook 積極推廣的 Groups 自然觸及率則高於 Pages 很多，讓越來越多品牌及 marketers 紛紛考慮把 Facebook 群組加到營銷策略內，與消費者建立更緊密的關係。今天讓我們一起認識 Facebook Groups 營銷是什麼！

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