Creative Video︰獲得更多 Video Views

YouTube 是接觸顧客的重要平台。83% 及 56% 香港人分別會在 YouTube 搜尋產品資料及搜尋新資訊，甚至有 45% 認為 YouTube 可取代電視，可見 YouTube 有多大影響力。當然 YouTube 的競爭也很大，品牌應使用什麼策略獲得更多 video views 呢？

預計閱讀時間︰5 分鐘

談論到 digital marketing，很多人會立即聯想到

Facebook

、

Instagram

、banner ad 等， YouTube 甚少是大家的第一選擇。其實 YouTube 是接觸顧客的重要平台。根據 Google 與 Ipsos 的調查，83% 香港人會在 YouTube 搜尋產品資料與用戶評價，56% 香港人會在 YouTube 搜尋新資訊，甚至有 45% 認為 YouTube 可取代電視，可見它有多大影響力。當然 YouTube 上競爭也很大，品牌應使用什麼策略爭取更多 video views 呢？最近 Pew Research Center 公佈的調查結果可能為你帶來靈感。

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