Creative Video︰Extra Short Video 是什麼？認識超短影片

隨著大眾喜好改變，Facebook、Instagram 等社交平台的互動率越來越低。調查顯示香港 Facebook 用戶每月平均只會給 6 個 Like。有什麼方法能有效吸引顧客的注意力？答案可能是 extra short video (超短影片)。

預計閱讀時間︰5 分鐘

隨著大眾喜好改變，Facebook、Instagram 等社交平台的互動率越來越低。Hootsuite 2020 年調查顯示香港 Facebook 用戶每月平均只會給 6 個 Like，留言 2 次。全球品牌的 Instagram 平均互動率更加只有 0.96%。這都令 marketers 十分苦惱。還有什麼方法能有效吸引顧客的注意力？答案可能是 extra short video (超短影片)。

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