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  3. Category "Instagram"

Instagram Monthly Product Update

Instagram:Marketers 必看的 Instagram 每月產品更新整理

Instagram, Online AdsBy FimmickMarch 2, 2021

Marketers 若能緊貼最新更新,能更快把握營銷最新方向!為了讓大家可以更清晰地了解 Instagram Product Update,我們整理了 Instagram 最重要的產品更新內容及新政策措施,希望對你有幫助!

Instagram AR Filter Marketing

Instagram:IG 濾鏡營銷策略,可讓顧客主動與品牌互動?

Instagram, Online AdsBy FimmickFebruary 5, 2021

Instagram AR 濾鏡功能自推出來以一直深受品牌及用戶喜愛。越來越多 marketers 將濾鏡特效放到品牌的數碼營銷策略裡,讓我們一起認識 IG 濾鏡營銷是什麼!

Instagram Carousel Ad

Instagram:Instagram Carousel 廣告格式可提升互動率?

Instagram, Online AdsBy FimmickJanuary 6, 2021

Carousel 自推出以來一直廣受到 marketers 歡迎,在 Instagram 上 carousel 的 engagement rate(互動率)更加超越單張照片或短片。我們可以怎樣運用輪播格式廣告,提升貼文的互動率呢?

Instagram 推薦

Instagram:全新 Instagram Guides 功能入門攻略

Content Marketing, InstagramBy FimmickDecember 9, 2020

Instagram 早前推出的 Instagram Guides 功能,結合了 blog 和 curation 的特色,它將會是極具潛力用作 content marketing 的新功能?讓我們一起認識 Guides 是什麼!

Instagram 2020 內容攻略

Instagram︰2020 必學 IG 攻略!數據說這樣發佈最好

Content Marketing, Insights, InstagramBy FimmickAugust 6, 2020Leave a comment

Instagram 擁有大量年輕顧客、快速增長率和活躍用戶群,是品牌必爭之地。但是怎樣經營一個品牌的 Instagram 帳戶卻難到不少 marketers。今天就讓我們分享一些秘訣,希望助大家制定 Instagram 2020 策略!

Instagram Caption Guide

Instagram : 寫出吸引的 Instagram Caption

Content Marketing, InstagramBy FimmickJanuary 31, 2020Leave a comment

很多人都認為既然 Instagram 是個視覺為主的平台,沒有人會留意 caption 裡的文字。其實 caption 是一個提昇表現的重要元素,我們怎樣才能寫出吸引的 Instagram caption 呢?

IG post link

Instagram︰可以在 IG Post 加 Link 嗎?

Instagram, Online Ads, SMBBy FimmickOctober 2, 2019Leave a comment

Marketers 要爭取 ROI,從 IG post 帶領顧客到網站參加推廣活動,到 landing page 登記試用,到網店購買產品等都是重要的步驟之一,但是 Instagram並不支援這功能。到底 Marketers 要怎樣把曝光化成可量度的回報呢?

Instagram hide like

Instagram︰ Instagram Like 被隱藏了 ?

InstagramBy FimmickAugust 12, 2019Leave a comment

你會怎樣評定一個 post 受不受歡迎?看它得到多少 Like。 Like 一直都是大家衡量表現的重要指標,但是 Facebook 5 月起竟然開始把 Instagram Like 數量隱藏起來。這對品牌有什麼影響? Marketers 有什麼應對策略呢?

Instagram Stories

Facebook APAC Partner Summit 2019 特輯︰Instagram Stories 與 Stories Ad

Insights, Instagram, Online AdsBy FimmickJune 11, 2019Leave a comment

年輕的用戶群、高企的互動率、較低的廣告成本,Instagram Stories 絕對是現時最耀眼的新星。我們經常不經意把 Instagram Stories 與 Instagram Stories Ad 混為一談,但它們實際上是很不同的東西。讓我們為大家一一拆解!

instagram link in bio

Instagram︰Link in Bio 策略有用嗎?

InstagramBy FimmickMay 20, 2019Leave a comment

最近有傳聞說在 Instagram post 中呼籲粉絲點撃帳戶簡介中的連結可能令表現變差。這傳聞是不是真的?Marketers 又可以怎樣應對?

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