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  3. Category "CRM"

What is the difference between CDP, DMP and CRM

Market Insights︰CRM、DMP、CDP 是什麼?怎推動營銷?

CRM, InsightsBy FimmickFebruary 17, 2021

反廣告追蹤的政策越來越嚴格,令品牌可用的第三方數據越來越少,廣告成本大幅飇升。幸好「你有張良計,我有過牆梯」,市場上早有克服 iOS 14 等私隱政策的解決方案,它們就是 CRM、DMP 與 CDP!

CRM Moments of Truth

CRM︰認識五大 Moments of Truth,把握營銷關鍵時刻

CRM, Influencer Marketing, Online AdsBy FimmickAugust 20, 2020Leave a comment

在 CRM 裡,「moment of truth」是指顧客產生或改變對品牌印象的關鍵時刻。如果品牌能把握這些黃金機會樹立良好印象,就能增加顧客購買並成為忠實顧客的機會。讓我們探討這五大 moments of truth 是什麼!

什麼是 CRM 自動化營銷 / 行銷自動化

CRM︰Marketing Automation 是什麼?如何節省營銷成本?

CRM, Online AdsBy FimmickJuly 8, 2020Leave a comment

顧客需要用到產品時是他們最願意購買的時刻,但是顧客這麼多,marketers 根本無法以人手逐一跟進他們情況,更不用說為顧客度身訂造最吸引的廣告訊息。怎麼辦呢?

CRM Coupon Marketing Strategies

CRM︰Coupon Marketing 三大考慮

CRM, Facebook, Online AdsBy FimmickJuly 16, 2019Leave a comment

無論是刺激第一次消費還是吸引舊顧客回頭,我們經常都會運用到 coupons。然而對於品牌來說,每張 coupon 都是成本。怎麼才能讓新顧客成為忠實顧客,刺激更長遠消費?

crm data cleansing

CRM : Data Cleansing 是什麼?

CRMBy FimmickDecember 21, 2018Leave a comment

客戶數據是數碼營銷的核心。如果使用了陳舊及不準確的數據,輕則把優惠券送給錯誤的人浪費金錢,重則導致整個營銷策略出錯,影響公司發展。為免這些事情發生,我們需要定期做 Data Cleansing 。

O2O

CRM︰什麼是 O2O Marketing?

CRMBy FimmickJuly 11, 2017Leave a comment

「O2O」是什麼?相信很多人都會回答「Online to Offline」。事實上,隨著我們網上與網下的生活越來越密不可分,「O2O Marketing」亦越來越多種類。今天就讓我們簡單介紹三個較少見的「O2O」。

CRM Customer Data

CRM︰ Customer Data 也有保鮮期?

CRMBy FimmickMay 17, 2017Leave a comment

Customer data (客戶數據) 可助你了解顧客的需要,但是辛苦收集回來的數據會隨著時間流逝而失去價值。你要怎麼做才能保持數據新鮮,以免變成「過期資料」呢?

crm 營銷

CRM︰如何選擇適合的 CRM 營銷方案?

CRMBy FimmickNovember 4, 2016Leave a comment

過去一年,大部份「CRM」的搜尋都與CRM軟件或服務有關。不少品牌都希望透過CRM方案減少成本、增加顧客滿意度、提高效率以加強競爭力。那麼,品牌在挑選CRM方案的時候,有什麼要留意的地方呢?

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