Online Ads：Attribution Model 是什麼？哪一種適合你？

現時消費者能隨時隨地透過不同的渠道及廣告接觸到品牌，要得知在整個消費者歷程中，哪些接觸點才是促使顧客購買的因素，便需要用到 Attribution Model （歸因模式）來了解廣告的表現及成效。

預計閱讀時間︰5 分鐘

隨著網上廣告不斷發展，品牌和 marketers 用作營銷的渠道也越來越多。現時消費者能隨時隨地，透過不同的渠道及廣告接觸到品牌，也讓品牌與受眾的接觸點變得多而分散。要得知在整個消費者歷程中，哪些接觸點才是促使顧客購買的因素，便需要用到 attribution model （歸因模式）來了解廣告的表現及成效。讓我們一起認識 attribution model 是什麼！

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