Online Ads：Attribution Model 是什么？哪一种适合你？

现时消费者能随时随地透过不同的渠道及广告接触到品牌，要得知在整个消费者历程中，哪些接触点才是促使顾客购买的因素，便需要用到 Attribution Model （归因模式）来了解广告的表现及成效。

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