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  2. 2021
  3. March
  4. 08

Online Ad Attribution Model

Online Ads:Attribution Model 是什麼?哪一種適合你?

Facebook, Google, Online AdsBy FimmickMarch 8, 2021

現時消費者能隨時隨地透過不同的渠道及廣告接觸到品牌,要得知在整個消費者歷程中,哪些接觸點才是促使顧客購買的因素,便需要用到 Attribution Model (歸因模式)來了解廣告的表現及成效。

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