Working in a digital marketing agency enables us to cooperate with talents from different fields. This programme allows us to familiarise ourselves with the industry from multiple perspectives. No matter which discipline we studied, it would be a great starting point to step into the digital marketing industry.

The programme offered me diversified opportunities to become an all-rounded digital marketer. Different skill set could be obtained by rotating between front-end and back-end departments. It is a journey to discover one’s strength and career direction as well. The mix of various exposures paved a clear career pathway in digital marketing.

Having rotated to different departments gives us a chance to discover our capabilities and unleash our potentials. Working in an agency equipped us with comprehensive technical skill set like data analytics and creative design. We will be nurtured as digital marketing, IT and creative professionals. 

This is a right place for us to build knowledge and train up our digital marketing skills. Department rotation allows us to have an all round career development and explore the area where we are most passionate and talented in. Grab the chance and take the challenge!

Facing challenges is a constant throughout the whole programme. As newcomers in digital marketing, we find that trends are updating regularly, and it is crucial for us to spot and adapt the changes promptly. This programme trained us to be quick learners and to think/act independently in this dynamic business environment.