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Facebook job ads and job postings

Recruitment Marketing︰Facebook Job Ads 好用嗎?

Facebook, Online Ads, Recruitment MarketingBy FimmickAugust 23, 2019Leave a comment

有意轉換工作的人多,實際到招聘網站找工作的人少。如果僱主只是在招聘網站投放廣告可能會錯失優秀人才,因此不少僱主都把目光轉向社交媒體這個新招聘平台。以 Facebook 為例,它就提供了 job ads 幫助僱主招聘員工。這個功能好用嗎?

Deliberate Practice

Learning & Culture︰Deliberate Practice 是什麼 ?

Career Tips, Learning & CultureBy FimmickAugust 20, 2019Leave a comment

我們與大家分享了為什麼學習前要先發呆,但是有時單純的吸收資訊是不足夠的。好像你看了很多結交朋友與影響別人的書,但是如果不能輕鬆自如地應用當中的技巧,效果還是會被打折扣。這時你需要「deliberate practice」,讓你快速成為「T 型人才」!

Instagram hide like

Instagram︰ Instagram Like 被隱藏了 ?

InstagramBy FimmickAugust 12, 2019Leave a comment

你會怎樣評定一個 post 受不受歡迎?看它得到多少 Like。 Like 一直都是大家衡量表現的重要指標,但是 Facebook 5 月起竟然開始把 Instagram Like 數量隱藏起來。這對品牌有什麼影響? Marketers 有什麼應對策略呢?

Persona recruitment

Recruitment Marketing︰Persona Recruitment 是什麼?

Recruitment MarketingBy FimmickAugust 7, 2019Leave a comment

要吸引最理想的求職者,就要用最能迎合他們需要的策略,只是「理想的求職者」究竟是個怎麼樣的人呢?與其單憑直覺猜測,不如看看 persona recruitment 怎麼樣能幫到你。

YouTube Video Views

Creative Video︰獲得更多 Video Views

Content Marketing, SEO, VideoBy FimmickJuly 30, 2019Leave a comment

YouTube 是接觸顧客的重要平台。83% 及 56% 香港人分別會在 YouTube 搜尋產品資料及搜尋新資訊, 甚至有 45% 認為 YouTube 可取代電視,可見 YouTube 有多大影響力。當然 YouTube 的競爭也很大,品牌應使用什麼策略獲得更多 video views 呢?

為中文字體檔瘦身

Javascript, Tools, Web TechnologyBy Pacess HoJuly 29, 2019Leave a comment

中文字體檔案動輒有數十 MB 大小,下載需要一點時間。因此通常都會以圖片代替文字。用圖片代替文字的短處是無法把文字拷貝、只有單一尺寸、修改起來麻煩…等。究竟有沒有其他方法?

Recruitment Marketing Build Talent Pool

Recruitment Marketing︰為什麼要建立 Talent Pool?

Recruitment MarketingBy FimmickJuly 23, 2019Leave a comment

如果每次有新職位空缺時都有一班優秀求職者於門外待命有多好?其實這不是夢。只要建立一個 talent pool ,你都可以做到。

CRM Coupon Marketing Strategies

CRM︰Coupon Marketing 三大考慮

CRM, Facebook, Online AdsBy FimmickJuly 16, 2019Leave a comment

無論是刺激第一次消費還是吸引舊顧客回頭,我們經常都會運用到 coupons。然而對於品牌來說,每張 coupon 都是成本。怎麼才能讓新顧客成為忠實顧客,刺激更長遠消費?

Be a better presenter. Forget powerpoint

Learning & Culture︰ 做個有說服力的 Presenter

Career Tips, Learning & CultureBy FimmickJuly 9, 2019Leave a comment

Marketers 有兩種客戶,一種是街外的顧客,另一種是坐在玻璃房的老闆。無論你的營銷策略有多精明,廣告有多創意,如果不能得到老闆同意都難以實現。讓我們分享 5 個讓你成為優勝 presenter 的秘訣!

Recruitment Marketing

Recruitment Marketing︰Recruitment Marketing 是什麼?

Recruitment MarketingBy FimmickJuly 2, 2019Leave a comment

HR 與 marketing 向來都是兩個獨立的行業,但是近年坊間開始出現「recruitment marketing」、「employer branding」等跨越兩個行業的奇怪概念。到底 recruitment 與 marketing 有什麼關係?

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