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  2. 2019
  3. July

YouTube Video Views

Creative Video︰獲得更多 Video Views

Content Marketing, SEO, VideoBy FimmickJuly 30, 2019Leave a comment

YouTube 是接觸顧客的重要平台。83% 及 56% 香港人分別會在 YouTube 搜尋產品資料及搜尋新資訊, 甚至有 45% 認為 YouTube 可取代電視,可見 YouTube 有多大影響力。當然 YouTube 的競爭也很大,品牌應使用什麼策略獲得更多 video views 呢?

為中文字體檔瘦身

Javascript, Tools, Web TechnologyBy FimmickJuly 29, 2019Leave a comment

中文字體檔案動輒有數十 MB 大小,下載需要一點時間。因此通常都會以圖片代替文字。用圖片代替文字的短處是無法把文字拷貝、只有單一尺寸、修改起來麻煩…等。究竟有沒有其他方法?

Recruitment Marketing Build Talent Pool

Recruitment Marketing︰為什麼要建立 Talent Pool?

Recruitment MarketingBy FimmickJuly 23, 2019Leave a comment

如果每次有新職位空缺時都有一班優秀求職者於門外待命有多好?其實這不是夢。只要建立一個 talent pool ,你都可以做到。

CRM Coupon Marketing Strategies

CRM︰Coupon Marketing 三大考慮

CRM, Facebook, Online AdsBy FimmickJuly 16, 2019Leave a comment

無論是刺激第一次消費還是吸引舊顧客回頭,我們經常都會運用到 coupons。然而對於品牌來說,每張 coupon 都是成本。怎麼才能讓新顧客成為忠實顧客,刺激更長遠消費?

Be a better presenter. Forget powerpoint

Learning & Culture︰ 做個有說服力的 Presenter

Learning & CultureBy FimmickJuly 9, 2019Leave a comment

Marketers 有兩種客戶,一種是街外的顧客,另一種是坐在玻璃房的老闆。無論你的營銷策略有多精明,廣告有多創意,如果不能得到老闆同意都難以實現。讓我們分享 5 個讓你成為優勝 presenter 的秘訣!

Recruitment Marketing

Recruitment Marketing︰Recruitment Marketing 是什麼?

Recruitment MarketingBy FimmickJuly 2, 2019Leave a comment

HR 與 marketing 向來都是兩個獨立的行業,但是近年坊間開始出現「recruitment marketing」、「employer branding」等跨越兩個行業的奇怪概念。到底 recruitment 與 marketing 有什麼關係?

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