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micro-influencers

Influencer Marketing︰為什麼要找 Micro-influencers

Influencer MarketingBy FimmickJuly 17, 2018Leave a comment

「KOL 粉絲那麼少,為什麼要和他們合作?」的確,如果 influencers 的內容沒有質素,要在社交平台聚集粉絲非常困難。然而用粉絲數量量度 influencers 的影響力有三個盲點。有時,品牌與粉絲數量少的 micro-influencers 合作反而有優勢!

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